Nutella, the hazelnut cocoa spread brand of Ferrero, has rolled out its christmas campaign #nutellawithlove in association with Bollywood actor Ranveer Singh.
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In the digital film, Singh is seen decorating his Christmas tree and explaining how the arrival of Christmas is the time to do something special for their loved ones. He then reveals how he is set to ‘Spread the love’ with special Nutella muffins for his family. The digital film ends with the actor adding that “as it’s Christmas, spreading Nutellicious love is a given”.
Talking about the campaign, Zoher Kapuswala, marketing head, Nutella, Ferrero India, said, “Christmas season is associated with cooking, baking and Nutella just adds that extra bit of magic to the process. ‘#nutellawithlove’ campaign aims to celebrate this season of joy, by encouraging people to bake classic recipes for their loved ones, adding Nutella as a special touch to bring about a delightful twist.”
Additionally, the company is also hosting a collection of delightful and classic Christmas recipes with Nutella to inspire creativity in the kitchen. These recipes will provide a canvas for everyone to express their love through the art of baking.
Moreover, Nutella is holding #nutellawithlove contest on its social media where fans could win a Nutella Christmas jumper.
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