Spinny, launches a video with a throwback to India’s World Cup victory in 2011. The film plays as an homage to that winning moment when the cars draped in Indian tricolours brought a sense of togetherness and joy on the roads.
The film weaves real images from the iconic 2011 World Cup victory, capturing the essence of cricket’s spirit and the enthusiasm of fans during that historic chapter in Indian sports history.
Spinny released its digital ads that showcase each car’s personality, its distinct identity and the way every car writes its own story. The stories unfold with the tale of ‘The Fat Red Car’ journeying from Bengaluru to Ooty, inviting viewers to embark on an adventure and the narrative of ‘DL 6556 from Delhi’. The essence of these stories lies in the understanding that a car is more than just a mode of transportation; it is a treasure trove of memories, a companion that accompanies you through the highs and lows of life.
“The campaign is all about celebrating cars, that play a part big and small, humble yet meaningful. Starting with Sachin’s Sundae, to Delhi’s DL 6556 and The Fat Red Car from Ooty, the campaign weaves together the significant roles a car plays in our lives. For the latest film, we’ve used real images from the 2011 World Cup victory to inspire everyone to embrace and enjoy these special moments, as we rally behind the Indian cricket team and hope to celebrate another World Cup victory,” Niraj Singh, CEO and founder, Spinny, said.
With the campaign, Spinny aims to reinforce its commitment to providing car enthusiasts with a trusted and emotionally connected platform for all their car buying and selling needs. The campaign will run on the digital platform of Spinny.
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